How I Raised Myself From Failure to Success in Selling is a business classic and a must-read for anyone involved in selling.
It will help you transform your business and sell more effectively.
It is written by Frank Bettger, a world-renowned author of The Fundamentals of Selling.
He explains the basics and teaches you how to apply them in your sales life.
This book can make you a better seller, whether you’re selling a home or a car.
Frank Bettger’s book
“How I Raised Myself From Failure to Success in Selling” is a classic business book.
Anyone who sells should read this book.
The advice it contains will help you make sales and improve your sales process.
It can also help you rethink your career goals and improve your confidence.
The advice Bettger offers is timeless.
The sales profession offers unrivalled financial reward for those willing to put in the work.
Furthermore, it does not require a university degree to become successful.
A good salesperson can practically write his or her own pay cheque, a reality not available in many other careers.
Bettger explains that he found the key to success in selling after reading Benjamin Franklin’s autobiography.
It helped him discover that Franklin’s Socratic method of asking questions could work with selling policies. He used this technique and eventually perfected it.
Despite the fact that a lack of enthusiasm hinders sales, it is important not to let this stop you from reaching your goals. I
n addition to overcoming your fear of failure, enthusiasm is essential for sales success.
A genuine enthusiasm can inspire others and lead to better results.
The fourth section of the book deals with the process of attracting potential clients.
It focuses on developing relationships with clients and gaining their trust.
The author offers some easy-to-follow tips to get your message across.
These include using the names of people you know to make connections.
Reaching out to senior people in companies is also recommended. Having an idea that the client will find useful will also help you make the sale.
Fundamentals of selling
Fundamentals of selling is a book that teaches you how to overcome obstacles in your selling career.
It is written by Frank Bettger, a life insurance salesman who figured out how to turn his career around after many years of failure.
Throughout the book, you will learn valuable lessons about the power of enthusiasm, the importance of knowing your customer, how to conquer fear, and much more.
The book is divided into several sections: The Sales Process, Making Appointments, Speaking to Clients, and Closing Techniques.
The author explains why you must take risks and why you should never be afraid to fail.
You will also learn how to turn a bad situation around and guarantee greatness.
Intangibles such as consistency, continuity, and understanding customers’ problems are valued by both the buying and selling organization.
These qualities can help justify a price premium, protect against cheaper competitors, and build customer loyalty.
While these intangibles have been around for centuries, they were not widely used in selling until the 1960s.
Fundamentals of selling can help you develop seven core skills to succeed in sales.
By understanding these principles, you can improve your productivity, reduce your stress, and develop strong customer relationships.
These skills will help you achieve your goals and put more money in your pocket.
If you’re ready to master the fundamentals of selling, the Sales Advantage can be your guiding light.
The book also covers practical principles of negotiating. It teaches you how to be convincing and approach prospects.
Using the right language, you can persuade them to buy. Remember that it is not about delivering your product, but building your relationship with the prospect.
Whether you’re an executive looking for a new job, a business owner, or a sales manager, this book will help you get results.
The book includes a practical step-by-step guide, a template, and examples based on real life experiences.
It’s an essential read for anyone involved in sales.