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Sept. 17-19
NEMOA’s Fall 2008 Conference

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Cover Story

A Cut Above
How a sharpened focus on the market let Terri Alpert carve out new niches for her two catalog businesses, Uno Alla Volta and Cooking Enthusiast

Profile of Success
(Complete Interview)

A Chat with August’s Profile, Chris Harris, director, direct response marketing, Becker Group Direct
August 01, 2008

Audio: A Chat With August’s Profile, Chris Harris, director, direct response marketing, Becker Group Direct
August 01, 2008

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Reports & Analysis

Quarterly Catalog Success Latest Trends Report on Multichannel Creative Issues (July 2008)

This edition, we explore creative issues in our fourth quarterly Catalog Success Latest Trends Report. Conducted with the assistance of multichannel ad agency Ovation Marketing, this survey focuses on...

Quarterly Catalog Success Latest Trends Report on Crucial Management Issues (April 2008)

Welcome to our third quarterly Catalog Success Latest Trends Report. This survey, which we once again conducted in partnership with multichannel ad agency Ovation Marketing, focuses on crucial management-related...

Tips & Strategies

7 Ways to Improve E-Mail Deliverability
August 26, 2008

Marketing Tips to Spread the Holiday Cheer (and Profits)
August 26, 2008

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CatalogSuccess.com Columns

Jim Gilbert on Consumer Cataloging

Are We Communicating or What? (Part 1) 8/19/08 - Jim Gilbert

I speak much differently in the business world than I do in real life. In real life, I like to use little words and keep all concepts simple. I wish I could do that in the business world. Frankly, I’d...

Terry Jukes on B-to-B Cataloging

Plan Your Year-End Promotions Right Now 8/26/08 - Terry Jukes

Many B-to-B marketers have product lines that lend themselves to end-of-year and beginning-of-year promotions. Those should be planned now! Of course, if you sell seasonal products, such as business holiday...

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