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Feb. 3, 2009
17th Annual Catalog on the Road Conference

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Cover Story 2009 Resource Guide

You’re sure to get a lot out of this, our sixth annual Catalog Success Resource Guide. This special section provides you all the crucial details, company information, contact numbers and addresses of product and service providers to catalog/multichannel marketers. You...

Profile of Success
(Complete Interview)

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Reports & Analysis

Quarterly Catalog Success Latest Trends Report on Mailing and Marketing Practices (November 2008)

In this, our fifth Catalog Success Latest Trends Report, we’ve come full circle. We’re celebrating the first anniversary of our groundbreaking quarterly surveys of your industry. Unlike the...

Quarterly Catalog Success Latest Trends Report on Multichannel Creative Issues (July 2008)

This edition, we explore creative issues in our fourth quarterly Catalog Success Latest Trends Report. Conducted with the assistance of multichannel ad agency Ovation Marketing, this survey focuses on such...

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Tips & Strategies

Tips to Building Successful E-Mail Lists, Part 3 of 3
Dec 16, 2008

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CatalogSuccess.com Columns

Jim Gilbert

Welcome to 2009, the Year of Engagement, Social Marketing and Web 2.0, Part 1 of 2
Jan 6, 2009 - By Jim Gilbert

As I mentioned in my most recent column — a recap of the National Center for Database Marketing conference last month — it’s not good enough to just serve your customers anymore....

Terry Jukes

Happy New Year?
Jan 6, 2009 - By Terry Jukes

Given the lackluster sales that most B-to-B catalogers are experiencing, many are wondering just how happy, or sad, 2009 will be. Clearly, the marketplace has shifted in a way we've never seen...